Thursday, 31 December 2009

Outdoor Gas Pump Digital Signage – Helping Increase Revenue At The Pumps.

As more and more gas stations join forces in the digital signage world with one common goal in mind-to increase spending at the petrol or gas pump. Discover how this self serve solution will work.

The gas station digital advertising industry is said to be worth over $3 billion, this is down to the time it takes to fill our cars up with gas, me personally it takes 3-5 minutes and rather than stare at the display to see the amount I am spending I would much rather watch TV, this is why gas station television is huge and why advertising in these channels is so lucrative.

With the profit margins razor thin for the gas station and convenience store owners, digital signage at the gas pump is the most cost effective method of attracting customers attention and getting them inside the store to make additional purchases once they have filled their tank full of gas.

However, the pump top advertising solution is not only restricted to advertising, but it also includes news bulletins, weather reports and sports news giving the consumer a perceived value whilst they fill their car up and they are more likely to return to the same gas station if the experience was a pleasant one.

How does the solution work?
The television displays have to be sunlight read-able and at eye level, this can be achieved with a non reflective viewing window on the gas pump enclosure, these provide both video and audio from internal speakers providing the consumer with a broadcast TV experience. The content needs to loop for no more than 5-7 minutes, as this is the average time it takes to fill up, the media can be stored on a media player that is inside the gas pump topper, this can either be hard wired or wireless for ease of updates.

LCD Enclosure Global have many years experience providing fuel pump advertising solutions throughout Europe as well as developing a range of gas pump enclosures, that are available throughout America & Australia. For more information contact LCD Enclosure Global on 888-460-3573 (toll free).

Wednesday, 30 December 2009

Gas Station Digital Advertising’s Coming Of Age

We have all heard of the boom industry, now this is one sure industry that is a new industry and growing steadily, the market is said to be worth $20 million and growing – it is Gas Pump advertising.

The advantage with this industry is that this is the most popular method of outdoor captive audience marketing. These normally consist of a gas pump topper that accommodates 2 flat panel screens back to back up to 26” in size, a media player is then located between the screens and updated by wireless internet connection.

The media content runs for normally three to five minutes and includes in-store products at the convenience store, you can schedule breakfast or lunch offers to tempt customers from filling up their car and driving off without entering the store.

This way at lunch a travelling salesman can see the offer whilst filling their car with fuel, pay for the fuel and the offer of a sandwich with a free drink, go into store and collect them. This is a fantastic method to “up sell” and is perfect for the current economic situation, as we need customers to spend as much with each gas station store as possible.

Other income streams.
There are other ways to generate income from outdoor gas pump digital signage, and this is to sell blocks of advertising space on your network of pumps at your gas station, but remember that you would not want a competitor advertising their products on your pumps – would you?

LCD Enclosure Global manufacture Gas Pump Enclosures, that are specifically for petrol pump tops. They can be purchased individually or as a complete solution along with the media player and dual flat screens up to 26” in size. For more details contact LCD Enclosure Global directly on 888-460-3573 (tollfree).

Tuesday, 29 December 2009

Gas Pump Advertising of The Future Or Is It Now?

We all need gas for our vehicles and it is essential for our everyday journeys, but have you noticed how gas pump advertising is marketed to you? It seems to know what products YOU buy, learn how it is doing this.

With the price of gas keeps rising even though the cost of a barrel of oil falls – how does that work? We all have to fill our cars, trucks and vans with gas but who actually goes into the adjacent convenience stores attached to the petrol stations?

On a recent visit to Massachusetts we where running low on gas, so we spotted a gas station and decided to fill up, on entering my credit card, the terminate greeted me with “welcome Graham”, now if they can do this surely they are monitoring what you purchase and then a third party could be possibly selling the information to marketing organisations, so you can be targeted on the products you buy when visiting a gas station.

Before pay at the pump became popular, the convenience stores were doing pretty well, as most people (and me included) normally purchased sodas and sandwiches for lunch whilst paying in-store, now with pay at the pump the stores are looking for new ways to market their merchandise and digital signage is a sure way to do this.

Is this something of the future or just around the corner?
Imagine paying for your gas at the pump and seeing on the digital display a sandwich and drink offer and hitting a key to “buy it now” and including it on your payment for the gas, before the receipt is printed out one of the stores staff brings your purchase out to you at your vehicle.

What would it take to do this? Just a couple of tweaks of the digital signage software possibly and this is another reason gas pump advertising is so successful,- due to it’s flexibility. Digital signage is so flexible virtually every business can use it to some degree to market products to visitors at the gas pump.

LCD Enclosure Global are an expert in digital signage enclosures, owning the Worlds leading manufacture of LCD Enclosures and they have now developed a range of gas pump enclosures, these will be shipped to the USA and Australia as well as throughout Europe.